LAS VEGAS & ATLANTA (July 22, 2025) – Blueprint Sports , the leading NIL sales, data and marketing agency with over 60 collegiate partners, today announced Vanessa Marinelli as its new national Director of Events. A seasoned sports event expert and former Division I volleyball player, Marinelli brings extensive experience in large event productions and sports partnerships to her role on Blueprint Sports’ national team, where she will lead the planning and execution of major national events and local fan community activations. Marinelli’s hire underscores Blueprint Sports’ commitment to delivering industry-leading resources that help athletic departments drive NIL revenue through events, also creating meaningful opportunities for their student-athletes to engage with fans, brands, and businesses that elevate their NIL value. “I’m thrilled to join Blueprint Sports and help shape the future of NIL,” said Marinelli. “It’s one of the most dynamic and fast-moving areas in college athletics, full of creativity, innovation, and opportunity. There’s real momentum in the event space right now, and a unique chance to build experiences that genuinely connect with athletes and brands in meaningful ways. I’m excited to be part of a team that values creativity, strategy, and high-level execution, and ready to help raise the bar on what these events can truly look and feel like.” Prior to joining Blueprint Sports, Marinelli oversaw tour operations for the U.S. Pro Beach Volleyball League, where she directed logistics and brand integrations across multiple high-profile markets. She holds a Master's in Sports Industry Management from Georgetown University and a Bachelor's in Kinesiology from James Madison University. Her background bridges both the athlete and executive perspectives, positioning her to design impactful, athlete-centric experiences at the forefront of the NIL era. “Vanessa will play a vital role in shaping experiences that drive value for athletes, brands, and partner institutions alike,” said Rob Sine, CEO of Blueprint Sports. “She brings an extraordinary blend of athlete experience, operational excellence, and creative energy to our leadership team. As NIL continues to evolve, having someone with her expertise leading our events strategy ensures we’re not just keeping pace, but setting the standard.” For more information, visit blueprintsports.com . ### About Blueprint Sports With over 65 athletic department partners, Blueprint Sports is the largest in-house tech and services NIL agency for athletic departments across the country. Blueprint Sports has raised and facilitated over $135 million in Name, Image, and Likeness (NIL) earnings for NCAA student-athletes since 2021. We navigate the complexities of modern college athletics and NIL to provide next-generation, scalable services to Power Four and mid-major athletic departments and conferences across Division I and Division II. For more information, visit blueprintsports.com or its pages on Facebook , Instagram , LinkedIn , and X . Media Contacts Marina Bain Senior Director of Communications, Blueprint Sports marina@blueprintsports.com