Blueprint Sports Launches "1804 Sport Collective" Name, Image, and Likeness Collective at Ohio University

Collective Will Help Student-Athletes Connect with Local Communities and National Brands to Maximize NIL Endorsement Opportunities

Athens, Ohio (December 22, 2022)- Today, Blueprint Sports announced the launch of the "1804 Sport Collective", a name, image, and likeness (NIL) collective supporting student-athletes at Ohio University. The name pays homage to the fact that Ohio University was founded in 1804 as the first university West of the Appalachian mountain range (known then as the Northwest Territory).

Fan-driven and alumni-led, 1804 Sport Collective will expand opportunities for student-athletes on Ohio University's men's basketball team to promote their brands and actively engage with the community.

"The college basketball landscape is changing, and our mindset must change with it," said Jeff Boals, Ohio University's men's basketball head coach. "We are excited the 1804 Sport Collective is launching for our student-athletes so they can grow their brand while engaging in the community.”

Through the 1804 Sport Collective, individuals can make tax-deductible contributions through the BPS Foundation, a 501(c)(3) partner organization formed to educate, encourage, and assist student-athletes in their efforts to engage with the local community through charitable causes. Additionally, local and national businesses can align their brands with Ohio University men's basketball players by creating custom marketing campaigns, planning speaking engagements, autograph sessions, participating in charity events, and more. To learn more about 1804 Sport Collective, visit

The AECOM Center for Sports Administration in the College of Business will provide graduate students from their renowned MSA program to facilitate day to day operations in Athens, OH at the direction of Blueprint Sports' corporate team. AECOM Center Executive Director Matt Cacciato says "the opportunity to work with Blueprint's executives to launch and grow the 1804 Collective is a tremendous opportunity for our students to gain invaluable experience as the all-important NIL marketplace evolves."

About Blueprint Sports
Founded in Las Vegas in 2020 and backed by Andre Agassi, eight-time Grand Slam tennis champion, Blueprint Sports (BPS) powers the industry's leading name, image, and likeness (NIL) collectives for alumni, supporters, and businesses, connecting them with student-athletes at their favorite university. BPS' national portfolio of collectives supports student-athletes in communities across the country, including Friends of the Heights, around Boston College, Pack of Wolves NIL, around N.C. State University, Friends of Nova, around Villanova University, Friends of Spike, around Gonzaga University, Lions Legacy Club, around Penn State Univeristy, Friends of Wilbur & Wilma, around the University of Arizona, , Friends of BaseVols, around the University of Tennessee, Friends of UNILV, around the University of Nevada Las Vegas, Friends of the Pack, around the University of Nevada, and more.

The Blueprint Sports management team possesses over 50 years of college and professional sports experience, spanning the Pac-12 Conference, IMG, Learfield, and Nevada Athletics Commission, among others. For more information, visit and follow @PoweredByBPS on Facebook, Twitter, and Instagram.

About Name, Image, Likeness (NIL) On June 30, 2021, the Division I Board of Directors approved an interim name, image, and likeness policy. This new policy allows all NCAA DI, DII, and DIII student-athletes to be compensated for their NIL as of July 1, 2021. Student-athletes can now engage in paid community appearances, autograph sessions, youth coaching engagements, and sports marketing campaigns. ###

Media Contact:
Gracie Gordon