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Tucson business leaders launch NIL collective to connect Wildcats athletes with endorsement money

Tucson business leaders launch NIL collective to connect Wildcats athletes with endorsement money Tucson business leaders announced Thursday the creation of a collective that will connect student-athletes at the University of Arizona with business opportunities under the NCAA’s new Name, Image and Likeness rules. The aptly named Friends of Wilbur and Wilma is backed by […]

NCAA’s new NIL rule could open door for recruiting success at UNLV

NCAA’s new NIL rule could open door for recruiting success at UNLV At a high-end men’s clothing store at Aria this month, three UNLV football players were led to a secret VIP lounge to start the process of being fitted for new suits. The value of the suits—which Noah Bean, Tre Caine and Farrell Hester […]

College NIL marketplace launches new campaign with UNLV basketball players

College NIL marketplace launches new campaign with UNLV basketball players LAS VEGAS (KSNV) — A Las Vegas company has helped launch a new marketing campaign involving UNLV basketball players, part of the push by college and Olympic athletes to build their brands. Blueprint Sports says it is launching a marketplace platform that will connect athletes […]

Craig Pintens

Craig Pintens is a member of the Wisconsin Bar, where he earned his Juris Doctor from Marquette University School of Law and his Bachelor of Business Administration degree in marketing cum laude from the University of Wisconsin, Whitewater. Craig is currently the Athletic Director at Loyola Marymount University in Los Angeles, California.

A proven athletic administrator with leadership experience at national championship-winning programs, Pintens came to LMU from the University of Oregon, where he served as senior associate athletic director for the past seven years. In that role, he helped lead Oregon’s athletic programs to tremendous success in competition and transformed the fan experience, strategic planning processes, athletics operations, promotions, and fundraising while overseeing the marketing and communications departments.

Pintens, who served as National Association of Collegiate Marketing Administrators (NACMA) President in 2013-14, guided each of the revenue-producing departments under his oversight at Oregon to increases and achievement of record numbers. Additionally, Pintens helped Oregon build one of the most influential digital and social presences in college athletics.

Prior to his tenure at Oregon, Pintens worked in the athletic departments at Louisiana State University, Marquette University, and the University of Texas-Pan American. As he would at Oregon, as Assistant Athletic Director of Marketing at LSU, Pintens implemented strategic ticket sales plans, leading to record ticket sales and attendance numbers, while also developing a social media strategy that led to one of the largest social media imprints in college athletics.

At Marquette, he enacted fundraising initiatives that generated more than $2 million while increasing the donor base by 33 percent. At the University of Texas-Pan American, he managed sales, promotions, and game-day operations; he successfully negotiated the university’s first Spanish radio broadcast deal.

Pintens is an accomplished public speaker, appearing at conferences throughout the country. The National Association of Collegiate Marketing Administrators has honored him with 35 awards in the areas of season ticket campaigns, advertising, ticket sales, new media, video, and corporate sponsorship.

Pintens resides in Westchester, CA with his wife, Jill, and children Kaitlin, Jackson, Tate, and Avery.