College NIL marketplace launches new campaign with UNLV basketball players

LAS VEGAS (KSNV) — A Las Vegas company has helped launch a new marketing campaign involving UNLV basketball players, part of the push by college and Olympic athletes to build their brands. Blueprint Sports says it is launching a marketplace platform that will connect athletes with local communities and national brands for marketing, influencer campaigns, local appearances and charity events.

It's part of the growth in compensation for college athletes' name, image and likeness, also referred to as NIL.

Blueprint says its first major campaign will be with the student-athletes on the UNLV men's basketball team.

Findlay Toyota, Logic Commercial Real Estate and other local supporters will provide each member of the team with a $500 monthly car allowance for one year. Student-athletes can use that money to finance a car through Findlay or for other monthly expenses.

"This changes the game for college sports because it provides us players the next-level opportunity to build our brands," Marvin Coleman, point guard for the Runnin' Rebels, said in a statement.

Retired tennis star Andre Agassi is investing in the company through the Andre Agassi Foundation for Education.

"I'm a big believer in empowering our next wave of athletes and I see the incredible potential in what Blueprint Sports is delivering here," Agassi said in a statement. "It's incredible to see and support this Las Vegas-bred technology. And, I know that Las Vegas is only the beginning."