Communications Specialist @ Blueprint Sports


Position Overview

Blueprint Sports powers the industry’s leading name, image, and likeness NIL collectives for alumni, supporters, and businesses around student-athletes at their favorite universities.

Does the opportunity to help change the lives of deserving student-athletes while working in the fast-paced college athletics industry appeal to you? If so, join our growing team and lead the events and activations with student-athletes at one of our properties.

Blueprint Sports has partnered with the Friends of Wilbur & Wilma to serve the University of Arizona student-athletes to maximize their name, image, and likeness (NIL) in the community. Blueprint Sports powers the industry’s leading name, image, and likeness NIL collectives for alums and supporters and businesses around student-athletes at their favorite universities.

Essential Duties & Responsibilities:

  • Research and write press releases, content for websites, infographics, and newsletters, to support Blueprint Sports and our national group of NIL collectives. 
  • Ideate and lead daily content calendars across Blueprint Sports and our collective channels. 
  • Manage the creation of engaging graphics from concept to completion. 
  • Maintain an active media list of local and national sports reporters and journalists.   
  • Work alongside VP Marketing & Communications and the Digital Media Manager to ensure each brand’s look and feel are represented across all content in both voice and imagery. 
  • Work with social media platform contacts on troubleshooting measures such as account hacks, lost passwords, verification, imposter accounts, etc. 
  • Monitor trends and best practices in social media and public relations.  
  • Oversee requests with internal creative and website teams. 
  • Assist our collective teams with arranging and coordinating events and campaigns, to support their overall goals.   
  • Maintain active communication with third-party vendors and keep track of all projects and requests.     
  • Stay abreast of all relevant client, industry and technology developments. 
  • Use creative writing skills to support general copywriting needs. All other duties as assigned. 

Education & Experience:

  • Bachelor’s degree required 
  • One (1) to Two (2) years of direct experience in marketing, public relations, social media or a combination of all.  
  • Advanced skills in Adobe Creative Suite. Experience with Canva, Sprouts Social or similar software platforms.

Knowledge, Skills & Abilities:

  • Passionate about social media content and trends 
  • Experience creating engaging content to grow audiences. 
  • Passion for college sports or the sports landscape as a whole; interest in pop-culture and lifestyle trends 
  • Excellent verbal and written communication skills, as well as demonstrated ability to write creative copy for social media; ability to write in different brand voices. 
  • Familiarity with social media reporting tools; ability to develop reports and provide insights. 
  • Excellent organizational skills, attention to detail, and ability to work under pressure.  
  • Ability to manage multiple deadlines and balance short-term and long-term projects. 
  • Experience with asset creation 
  • Ability to work outside working hours when needed. 
  • Self-starter who can work on a small team in a dynamic organization. 
  • Must be able to think strategically, creatively, and problem-solve. 
  • Excellent time management skills and ability to multitask effectively in fast-paced environment. 
  • Driven to increase industry knowledge and work to stay ahead of the curve. 

Nate Brown

General Manager

Nate Brown is the General Manager of Zags Collective, leading the charge to help amplify the opportunities for the Gonzaga student-athletes through NIL partnerships with local charities, fans and businesses. With over a decade of experience in the professional sports industry and as a former business owner in Spokane, Nate is a seasoned professional who knows what it takes to succeed. Most recently, he served as the National Sales Director for a prominent west-coast real estate company, where he was responsible for driving growth and retention. With a deep understanding of sales and marketing, Nate brings a wealth of knowledge to the table and is always seeking innovative ways to drive revenue and create partnerships.With a passion for ensuring the success of student-athletes both on and off the field, Nate is dedicated to providing the necessary resources to keep Gonzaga competitive on the national stage. He understands the importance of building and maintaining strong relationships with the community and local businesses, and works to maximize opportunities for Gonzaga’s student-athletes. As the son of two Gonzaga alumni, including a father who was a baseball pitcher and also a coach for the school, Nate has a great connection to the university and a passion for ensuring its continued success. Outside of work, Nate enjoys spending time with family, including his wife Jessica and their 16-year-old daughter Brooklynn and 12-year-old son Marcus. When not working or spending time with family, you can find Nate at any one of the amazing golf courses in Spokane, honing his swing!

Mike Smith

General Manager

Mike Smith joined Micconope 1851 in March 2023 and is excited to be the General Manager and looks forward to working with Blueprint Sports increase NIL revenue generation for Florida State University student-athletes. Smith comes to Micconope 1851 from Catawba College where he held the title as the Senior Director of Athletics, Development. Prior to working in Athletics at Catawba College, Mike served as the Associate Athletics Director for External Relations at Charleston Southern University. Smith has an impressive background in the collegiate athletics industry, having held senior level development and corporate sponsorship sales roles at The University of Southern Mississippi, Limestone University, the Sun Belt Conference, Florida Atlantic University, and with multimedia rights-holders Tele South Communications at the University of Mississippi, Learfield Sports at UNC Chapel Hill, and with International Sports Properties at Georgia Tech. Smith is a graduate of North Carolina State University in Raleigh, North Carolina, and holds a master’s degree in Business Management from The University of Tennessee, Knoxville. In his new role here at Micconppe 1851, Smith will be responsible for raising major gifts for NIL deals as well as securing NIL corporate sponsorships for Florida State University student-athletes. Mike looks forward to helping ensure the FSU student-athletes have the resources and leadership opportunities to remain competitive nationally and positioned for success well beyond graduation. Mike is married to Katy Smith; the couple looks forward to relocating to Tallahassee, Florida, and becoming a part of the Micconope 1851 and Seminole family!

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