SALT LAKE CITY, Utah (Mar. 19, 2024) – Crimson Collective, the premier Name, Image, and Likeness (NIL) collective for University of Utah student-athletes, today announced the launch of its new website and membership platform. With the upgraded membership program, members will gain exclusive access to content, events, merchandise, and more, directly benefiting Utah student-athletes through NIL.

“We are so grateful for the Crimson Collective and the opportunities they provide to our student-athletes to engage in meaningful NIL opportunities that also benefit our community,” said Mark Harlan, University of Utah Director of Athletics. “We’re encouraging all of our great fans to help further elevate our student-athletes’ NIL opportunities by signing up for the Crimson Collective through the new website and enjoying all the benefits of membership. I cannot emphasize enough the critical nature of having our community behind us so we can continue our competitive excellence. We are continuing to build something special at the University of Utah, and the Crimson Collective is a tremendously innovative partner working to provide opportunities for our student-athletes.”

"I feel a great sense of pride every game day, knowing that I am representing not only the university but also the community and the passionate fan base that supports us,” said Isaac Wilson, quarterback and student-athlete at the University of Utah. “I am thrilled about the new logo and membership program, and I look forward to engaging with the fans more directly as they become members." 

Crimson Collective supporters, alumni, and fans have three simple ways to contribute to the collective:

• Memberships: Become a member of Crimson Collective and receive exclusive member benefits like meet-and-greets with student-athletes, autographed merchandise, events, and more.
• Corporate Sponsorships: NIL allows local and national sponsors to partner with University of Utah student-athletes for endorsement deals, marketing campaigns, appearances, and other projects.
• Charitable Donations: The collective will continue to offer tax-deductible donations through its 501c3 organization. 

For more information about Crimson Collective, visit utahcrimsoncollective.com and follow it on Facebook, Instagram and X.

About Crimson Collective
Crimson Collective is the Name, Image, and Likeness (NIL) collective supporting all student-athletes at the University of Utah. Supporters, fans, and alumni who support Crimson Collective are pledging to maximize opportunities for student-athletes to build their brands and engage with the community. There are various ways to get involved, including corporate partnerships, memberships, and charitable contributions. Crimson Collective is powered by parent company Blueprint Sports. For more information about NIL partnerships with Ute student-athletes, visit utahcrimsoncollective.com or follow on Facebook, Instagram and X.

# # #

Media Contacts:
Marina Bain

marina@blueprintsports.com