Happy Valley United Launches Fundraiser to Support Penn State Football Ahead of First-Ever College Football Playoff Game

State College, PA — [December 17, 2024] — The excitement is palpable across Nittany Nation as the Penn State Nittany Lions prepare for a historic moment in college football. On December 21, 2024, Penn State will play in its first-ever College Football Playoff (CFP) game, hosting Southern Methodist University (SMU) at Beaver Stadium in a landmark postseason battle. To support the team during this groundbreaking journey,  Happy Valley United is launching a major fundraising campaign to help fuel Penn State’s efforts as they chase the ultimate prize in college football.

This season marks an unprecedented achievement for Penn State football. Happy Valley United is calling on the entire Penn State community to come together to provide crucial resources for the program. The funds raised will support initiatives that benefit the players, coaches, and the entire football program, from scholarships to training and team development—critical components that will ensure Penn State remains competitive in future seasons.

"We’re incredibly proud of what this team has accomplished, and we’re thrilled to play a role in helping them achieve even greater things in the College Football Playoff," said Jen Ferrang, General Manager of Happy Valley United. "This is a defining moment for Penn State football, and we encourage Nittany Lions everywhere—whether you’re in Happy Valley or cheering from afar—to show your support. The energy and enthusiasm of our community will be essential as the team continues to make history."

How You Can Be Part of This Historic Moment:

• Make a Donation: Fans can show their support by contributing to Happy Valley United’s official fundraising page. The campaign is live now, and every donation helps propel the team’s journey in the Playoffs, and by retaining the roster for future years to come! Donate now!
• Attend Holiday Happy Hour: Celebrate the big game with us at a special Happy Hour event in State College the night before the College Football Playoff matchup. Join us on December 20th from 5:30-7:30 at the Toftrees Ballroom. There will be a cash bar, light appetizers, and Penn State Football Letterman. Everyone is welcome! Register now!
• Shop Our Merch: Happy Valley United’s exclusive LTFI merchandise was designed to support Penn State student-athletes through the playoffs. Proceeds from each purchase go directly to the athletes, helping them thrive both on and off the field. Shop Now!
• Spread the Word: Help amplify the campaign by sharing it on social media using hashtags like #WeAre, #GoPSU, #HappyValleyUnited, and #CFPBound. Your posts can help inspire others to get involved and show their support.

The College Football Playoff game will take place on Saturday, December 21, 2024, at Beaver Stadium, with a 12:00 PM ET kickoff. Together, with the help of Happy Valley United and Nittany Nation, we can create an unforgettable atmosphere that will propel the team toward victory in this historic matchup.

For more information on the fundraiser, donation options, and ways to get involved, visit our campaign page or contact us at info@happyvalleyunited.com.

About Happy Valley United:

Happy Valley United (HVU) is the Name, Image, and Likeness (NIL) collective dedicated to supporting all 31 Penn State athletic teams and over 830 student-athletes. Through HVU, fans, alumni, and supporters contribute to providing Penn State student-athletes with opportunities to build their personal brands while ensuring they have the resources they need to succeed. Through a combination of fundraising initiatives, partnerships, and events, Happy Valley United works to elevate the Nittany Lions’ success while leaving a lasting legacy for future generations of athletes. You can get involved by making a one-time donation, joining as a member, or exploring corporate sponsorships. HVU is powered by Blueprint Sports. To learn more about NIL opportunities with Penn State student-athletes, visit happyvalleyunited.com and follow @happyvalleyutd on social media platforms including Facebook, Instagram, LinkedIn, and Twitter.