UNIVERSITY PARK, Pa. (04/13/23)—Lions Legacy Club, the Name, Image, and Likeness (NIL)
collective for Penn State football today announced a landmark NIL corporate and philanthropic
partnership benefitting Penn State football student-athletes. The two-year deal with West Shore Home®
and MITER BrandsÔ includes a seven-figure commitment that will foster community-focused
engagements, tailored Penn State football experiences, exclusive events, strategic marketing, branding
agreements, and more for football players. Both companies are the official presenting sponsors of Lions
Legacy Club for the duration of this partnership.
As Penn State alumni, West Shore Home President and CEO B.J. Werzyn and MITER Brands CEO Matt
DeSoto, have a history of supporting the Penn State football program. In 2022, West Shore Home stepped
up by providing significant NIL opportunities through its partnership with running back Nick Singleton.
MITER Brands has sponsored Penn State Sports since 2017. This NIL partnership with Lions Legacy
Club is the next evolution of both companies' commitment to elevating the Penn State football program
and its talented student-athletes.
“As a business leader, I focus on building scalable and sustainable programs. As an alumnus, Penn State
football and its future success is near and dear to me,” said B.J. Werzyn, President and CEO, West Shore
Home. “Lions Legacy, working in concert with Penn State athletics and following NCAA guidelines,
delivers a scalable NIL model that creates business marketing programs with football student-athletes. I
am thrilled to team up with MITER Brands to expand on our NIL work.”
This corporate partnership is the first NIL deal of its kind at Penn State. It looks beyond the standard
student-athlete brand deals to provide a more holistic approach. Through this innovative deal, both brands
can tap into new and creative opportunities with Penn State football student-athletes. This includes game-
day activations, student-athlete brand unveils, philanthropic initiatives, jobsite appearances, client visits,
and multiple advertising formats around the region.
“The best relationships, in business and in life, are built on mutually beneficial outcomes. Lions Legacy
Club has created an NIL program that helps support the long-term success of Penn State football and its
student-athletes while providing unique business value for sponsors,” said Matt DeSoto, MITER Brands
CEO. “I am excited to partner with West Shore Home and Lions Legacy to support a program where
everyone wins.”
The philanthropic portion of the partnership steps beyond typical NIL programming by working directly
with Lions Legacy Clubs’ national 501c3 partner, the BPS Foundation. It offers opportunities to
participate in local and national causes with football team members, game-day activations promoting the
charitable activities conducted by the football student-athletes, and more.
“We are so appreciative of Matt and B.J. for their support of our student-athletes and their NIL endeavors.
Penn State has such a strong alumni base and great leaders in their fields, and I love their willingness to
impact our current student-athletes and propel our programs forward,” said Pat Kraft, Penn State Athletic
Director.
Lions Legacy Club, powered by Blueprint Sports, is operated by top alumni, including former Penn State
Football players Michael Mauti, Rich Stankewicz, former women’s lacrosse player Jennifer Ferrang, and
successful businessman Brad Dillman. The collective recently unveiled premier membership programs for
fans and facilitates student-athlete activations that include custom marketing campaigns, planned
speaking engagements, autograph sessions, and participation in charity events.
About West Shore Home
West Shore Home®, headquartered in Mechanicsburg, PA., is a leading technology-enabled home
remodeling services provider with an expanding national footprint. Founded in 2006, West Shore Home's
national brand promise is Bringing Happiness to Every Home® by delivering a fast, easy, and convenient
home remodeling experience. From the first phone call to the final installation, customers have a
streamlined experience and associate the West Shore Home brand with consistent high quality,
transparency, and trust. For additional information visit westshorehome.com.
About Miter Brands
MITER BrandsÔ is a family of leading window and door brands united by a passion for quality and
relentless pursuit of 100%. Through MI Windows and Doors and Milgard Windows and Doors, MITER
Brands produces a leading portfolio of residential windows and doors for new construction and
replacement projects. From our team to our customers to our communities, we strive to inspire deeper
engagements and new possibilities for all – because business is always personal. miterbrands.com
About Lions Legacy Club
Lions Legacy Club is Penn State Football’s Name, Image, and Likeness (NIL) collective, powered by
Blueprint Sports. The collective is founded on a mission to maximize opportunities for football student-
athletes and their community while upholding the integrity and team values Penn Staters hold dear. In
addition to corporate partnerships, Lions Legacy Club offers opportunities to get involved through club
memberships and tax-deductible donations. www.lionslegacyclub.com
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Media Contact:
For Lions Legacy Club and Blueprint Sports – The Ferraro Group
Halley Metcalfe - (702) 969-9004 / halley@theferrarogroup.com