Lions Legacy Club Announces Landmark NIL Partnership with West Shore Home® and MITER Brands

Deal provides significant opportunities for Pennsylvania State University Football Student-Athletes

UNIVERSITY PARK, Pa. (04/13/23)—Lions Legacy Club, the Name, Image, and Likeness (NIL) collective for Penn State football today announced a landmark NIL corporate and philanthropic partnership benefitting Penn State football student-athletes. The two-year deal with West Shore Home® and MITER BrandsÔ includes a seven-figure commitment that will foster community-focused engagements, tailored Penn State football experiences, exclusive events, strategic marketing, branding agreements, and more for football players. Both companies are the official presenting sponsors of Lions Legacy Club for the duration of this partnership.

As Penn State alumni, West Shore Home President and CEO B.J. Werzyn and MITER Brands CEO Matt DeSoto, have a history of supporting the Penn State football program. In 2022, West Shore Home stepped up by providing significant NIL opportunities through its partnership with running back Nick Singleton. MITER Brands has sponsored Penn State Sports since 2017. This NIL partnership with Lions Legacy Club is the next evolution of both companies' commitment to elevating the Penn State football program and its talented student-athletes.

“As a business leader, I focus on building scalable and sustainable programs. As an alumnus, Penn State football and its future success is near and dear to me,” said B.J. Werzyn, President and CEO, West Shore Home. “Lions Legacy, working in concert with Penn State athletics and following NCAA guidelines, delivers a scalable NIL model that creates business marketing programs with football student-athletes. I am thrilled to team up with MITER Brands to expand on our NIL work.”

This corporate partnership is the first NIL deal of its kind at Penn State. It looks beyond the standard student-athlete brand deals to provide a more holistic approach. Through this innovative deal, both brands can tap into new and creative opportunities with Penn State football student-athletes. This includes game- day activations, student-athlete brand unveils, philanthropic initiatives, jobsite appearances, client visits, and multiple advertising formats around the region.

“The best relationships, in business and in life, are built on mutually beneficial outcomes. Lions Legacy Club has created an NIL program that helps support the long-term success of Penn State football and its student-athletes while providing unique business value for sponsors,” said Matt DeSoto, MITER Brands CEO. “I am excited to partner with West Shore Home and Lions Legacy to support a program where everyone wins.”

The philanthropic portion of the partnership steps beyond typical NIL programming by working directly with Lions Legacy Clubs’ national 501c3 partner, the BPS Foundation. It offers opportunities to participate in local and national causes with football team members, game-day activations promoting the charitable activities conducted by the football student-athletes, and more.

“We are so appreciative of Matt and B.J. for their support of our student-athletes and their NIL endeavors. Penn State has such a strong alumni base and great leaders in their fields, and I love their willingness to impact our current student-athletes and propel our programs forward,” said Pat Kraft, Penn State Athletic Director.

Lions Legacy Club, powered by Blueprint Sports, is operated by top alumni, including former Penn State Football players Michael Mauti, Rich Stankewicz, former women’s lacrosse player Jennifer Ferrang, and successful businessman Brad Dillman. The collective recently unveiled premier membership programs for fans and facilitates student-athlete activations that include custom marketing campaigns, planned speaking engagements, autograph sessions, and participation in charity events.

About West Shore Home
West Shore Home®, headquartered in Mechanicsburg, PA., is a leading technology-enabled home remodeling services provider with an expanding national footprint. Founded in 2006, West Shore Home's national brand promise is Bringing Happiness to Every Home® by delivering a fast, easy, and convenient home remodeling experience. From the first phone call to the final installation, customers have a streamlined experience and associate the West Shore Home brand with consistent high quality, transparency, and trust. For additional information visit

About Miter Brands
MITER BrandsÔ is a family of leading window and door brands united by a passion for quality and relentless pursuit of 100%. Through MI Windows and Doors and Milgard Windows and Doors, MITER Brands produces a leading portfolio of residential windows and doors for new construction and replacement projects. From our team to our customers to our communities, we strive to inspire deeper engagements and new possibilities for all – because business is always personal.

About Lions Legacy Club
Lions Legacy Club is Penn State Football’s Name, Image, and Likeness (NIL) collective, powered by Blueprint Sports. The collective is founded on a mission to maximize opportunities for football student- athletes and their community while upholding the integrity and team values Penn Staters hold dear. In addition to corporate partnerships, Lions Legacy Club offers opportunities to get involved through club memberships and tax-deductible donations.

Media Contact:
For Lions Legacy Club and Blueprint Sports – The Ferraro Group Halley Metcalfe - (702) 969-9004 /

Nate Brown

General Manager

Nate Brown is the General Manager of Zags Collective, leading the charge to help amplify the opportunities for the Gonzaga student-athletes through NIL partnerships with local charities, fans and businesses. With over a decade of experience in the professional sports industry and as a former business owner in Spokane, Nate is a seasoned professional who knows what it takes to succeed. Most recently, he served as the National Sales Director for a prominent west-coast real estate company, where he was responsible for driving growth and retention. With a deep understanding of sales and marketing, Nate brings a wealth of knowledge to the table and is always seeking innovative ways to drive revenue and create partnerships.With a passion for ensuring the success of student-athletes both on and off the field, Nate is dedicated to providing the necessary resources to keep Gonzaga competitive on the national stage. He understands the importance of building and maintaining strong relationships with the community and local businesses, and works to maximize opportunities for Gonzaga’s student-athletes. As the son of two Gonzaga alumni, including a father who was a baseball pitcher and also a coach for the school, Nate has a great connection to the university and a passion for ensuring its continued success. Outside of work, Nate enjoys spending time with family, including his wife Jessica and their 16-year-old daughter Brooklynn and 12-year-old son Marcus. When not working or spending time with family, you can find Nate at any one of the amazing golf courses in Spokane, honing his swing!

Mike Smith

General Manager

Mike Smith joined Micconope 1851 in March 2023 and is excited to be the General Manager and looks forward to working with Blueprint Sports increase NIL revenue generation for Florida State University student-athletes. Smith comes to Micconope 1851 from Catawba College where he held the title as the Senior Director of Athletics, Development. Prior to working in Athletics at Catawba College, Mike served as the Associate Athletics Director for External Relations at Charleston Southern University. Smith has an impressive background in the collegiate athletics industry, having held senior level development and corporate sponsorship sales roles at The University of Southern Mississippi, Limestone University, the Sun Belt Conference, Florida Atlantic University, and with multimedia rights-holders Tele South Communications at the University of Mississippi, Learfield Sports at UNC Chapel Hill, and with International Sports Properties at Georgia Tech. Smith is a graduate of North Carolina State University in Raleigh, North Carolina, and holds a master’s degree in Business Management from The University of Tennessee, Knoxville. In his new role here at Micconppe 1851, Smith will be responsible for raising major gifts for NIL deals as well as securing NIL corporate sponsorships for Florida State University student-athletes. Mike looks forward to helping ensure the FSU student-athletes have the resources and leadership opportunities to remain competitive nationally and positioned for success well beyond graduation. Mike is married to Katy Smith; the couple looks forward to relocating to Tallahassee, Florida, and becoming a part of the Micconope 1851 and Seminole family!

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