Mass St. Collective Announces Strategic Partnership with Blueprint Sports

The partnership will include a revamped fan membership program and additional resources

LAWRENCE, Kan. (November 1, 2023) – Mass St. Collective announced today that it has joined the Blueprint Sports (BPS) family of collectives in an effort to add more infrastructure and support to its ongoing Name, Image, and Likeness (NIL) support for Kansas student-athletes. Mass St., the collective supporting University of Kansas student-athletes, joins the industry leader in full-service NIL collectives to provide an elevated level of service for KU student-athletes, fans, and alumni.


“By partnering with an industry leader like Blueprint Sports, our level of service to our student-athletes, fans and supporters is going to increase exponentially,” said Mass St. CEO Matt Baty. “This is going to help us take our collective to the next level as we enter our next growth phase of building more NIL support for our Jayhawk student-athletes.”


Both Baty and current Mass St. President and COO Dan Beckler will continue to be involved with the collective.


“Mass St. will continue to be the premiere collective for Jayhawk fans wishing to support our student-athletes through NIL endeavors,” said Beckler. “Partnering with Blueprint Sports allows us to create additional opportunities for our student-athletes and new ways for our fans to get involved. This new collaboration helps us become bigger, faster, and stronger in all areas of our NIL operations.”


As part of its next chapter, Mass St. will launch a new website and an enhanced membership program for fans in the coming weeks. Members will gain exclusive access to content, events, merchandise and more. Additionally, the collective will continue to offer tax-deductible donations through a partnership with the BPS Foundation, a national 501c3 organization, and corporate sponsorship options for businesses looking to partner with student-athletes to promote a product or service.


The collective will also enhance its operation through the hiring of full-time, local staff of dedicated professionals to run day-to-day operations, fundraising campaigns, corporate partnerships, athlete engagements and more, with additional support from Blueprint Sports’ national team of experts.


For more information about Mass St. Collective, visit and follow on Twitter, Instagram and Facebook.






Founded in July of 2021 after the NCAA passed its NIL policy, Mass St. Collective was created to assist KU student-athletes in building their brand and creating partnerships designed to produce permissible activities for them to monetize from their Name, Image, and Likeness. Mass St. Collective, named after the famous Massachusetts Street that runs through downtown Lawrence, helps student-athletes make positive contributions to our local communities while receiving compensation and growing their respective brands. A proud partner of Kansas Athletics, Mass St. works to create opportunities and build partnerships for its nearly 500 student-athletes to leave a lasting impact for generations to come.




Founded in Las Vegas in 2020 and backed by Andre Agassi, eight-time Grand Slam tennis champion, Blueprint Sports (BPS) powers the industry’s leading name, image, and likeness (NIL) collectives for alumni, supporters, and businesses, connecting them with student-athletes at their favorite university. BPS’ national portfolio of collectives supports student-athletes across the country, including around Penn State University, Boston College, NC State University, Kansas State University, Villanova University, Gonzaga University, University of Arizona, University of Tennessee, University of Nevada Las Vegas, University of Nevada, Ohio University, University of Toledo, Montana State University and more. The Blueprint Sports management team possesses over 50 years of college and professional sports experience, spanning the Pac-12 Conference, IMG, Learfield, and Nevada Athletics Commission, among others. For more information, visit or its pages on Facebook, Twitter and Instagram.




Allison Monette

Blueprint Sports, VP Marketing and Communications

Nate Brown

General Manager

Nate Brown is the General Manager of Zags Collective, leading the charge to help amplify the opportunities for the Gonzaga student-athletes through NIL partnerships with local charities, fans and businesses. With over a decade of experience in the professional sports industry and as a former business owner in Spokane, Nate is a seasoned professional who knows what it takes to succeed. Most recently, he served as the National Sales Director for a prominent west-coast real estate company, where he was responsible for driving growth and retention. With a deep understanding of sales and marketing, Nate brings a wealth of knowledge to the table and is always seeking innovative ways to drive revenue and create partnerships.With a passion for ensuring the success of student-athletes both on and off the field, Nate is dedicated to providing the necessary resources to keep Gonzaga competitive on the national stage. He understands the importance of building and maintaining strong relationships with the community and local businesses, and works to maximize opportunities for Gonzaga’s student-athletes. As the son of two Gonzaga alumni, including a father who was a baseball pitcher and also a coach for the school, Nate has a great connection to the university and a passion for ensuring its continued success. Outside of work, Nate enjoys spending time with family, including his wife Jessica and their 16-year-old daughter Brooklynn and 12-year-old son Marcus. When not working or spending time with family, you can find Nate at any one of the amazing golf courses in Spokane, honing his swing!

Mike Smith

General Manager

Mike Smith joined Micconope 1851 in March 2023 and is excited to be the General Manager and looks forward to working with Blueprint Sports increase NIL revenue generation for Florida State University student-athletes. Smith comes to Micconope 1851 from Catawba College where he held the title as the Senior Director of Athletics, Development. Prior to working in Athletics at Catawba College, Mike served as the Associate Athletics Director for External Relations at Charleston Southern University. Smith has an impressive background in the collegiate athletics industry, having held senior level development and corporate sponsorship sales roles at The University of Southern Mississippi, Limestone University, the Sun Belt Conference, Florida Atlantic University, and with multimedia rights-holders Tele South Communications at the University of Mississippi, Learfield Sports at UNC Chapel Hill, and with International Sports Properties at Georgia Tech. Smith is a graduate of North Carolina State University in Raleigh, North Carolina, and holds a master’s degree in Business Management from The University of Tennessee, Knoxville. In his new role here at Micconppe 1851, Smith will be responsible for raising major gifts for NIL deals as well as securing NIL corporate sponsorships for Florida State University student-athletes. Mike looks forward to helping ensure the FSU student-athletes have the resources and leadership opportunities to remain competitive nationally and positioned for success well beyond graduation. Mike is married to Katy Smith; the couple looks forward to relocating to Tallahassee, Florida, and becoming a part of the Micconope 1851 and Seminole family!

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