LAWRENCE, KS – (September 25, 2024) – Mass St. Collective, the official NIL partner of KU Athletics dedicated to empowering all Jayhawk student-athletes, is excited to announce a series of new community partnerships designed to benefit both student-athletes and their supporters. These collaborations will provide exclusive discounts and offers from local businesses, strengthening the bond between our community, Mass St. members and supporters, and the talented athletes representing the University of Kansas.

Through these partnerships, members of Mass St. Collective can enjoy a variety of enticing discounts, including:

• GameDay Men’s Health:
• Hangover Relief - 30-minute IV infusion drip for only $69.
• Enjoy 20% off TRT Membership for one year plus a free vitamin B12 shot.
• True Barre:
• 10% off membership or class packages.
• 23rd St. Brewery (host of the KU baseball coach talk show):
• Buy One, Get One (BOGO) on flatbread pizza.
• Johnny’s (host of KU football and basketball coach talk show):
• $5 off any large pizza.
• Sunny Day Event Company:
• 10% off
• Eileen's Cookies:
• BOGO on 4-inch cookies, redeemable twice per member.
• Jock's Nitch Apparel:
• 25% off KU Adidas gear year-round.

“We are excited to unveil these valuable community partnerships, which will significantly enhance the Mass St. NIL membership experience,” said Keon Stowers, Executive Director of Mass St. Collective. “Our members are the backbone of our success, as well as that of our student-athletes. We take great pride in offering these exclusive benefits that not only provide value but also deepen the connections within our community.”

Members can access these discounts by visiting the respective businesses and showing proof of membership by logging in to their membership portal and showing their digital membership card, or through the Mass St. Collective Community Partnership page where further details and updates will be provided.

For more information about Mass St. Collective or to join the collective as a member, visit https://massstnil.com or follow the collective on Twitter, Instagram and Facebook.

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ABOUT MASS ST. COLLECTIVE

Founded in July of 2021 after the NCAA passed its NIL policy, Mass St. Collective was created to assist KU student-athletes in building their brand and creating partnerships designed to produce permissible activities for them to monetize from their Name, Image, and Likeness. Mass St. Collective, named after the famous Massachusetts Street that runs through downtown Lawrence, helps student-athletes make positive contributions to our local communities while receiving compensation and growing their respective brands. A proud partner of Kansas Athletics, Mass St. works to create opportunities and build partnerships for its nearly 500 student-athletes to leave a lasting impact for generations to come. For more information about Mass St. Collective, visit MassStNIL.com and follow them on Facebook, Instagram and X. 

MEDIA CONTACTS

Marina Bain

Blueprint Sports, Sr Director of Communications

marina@blueprintsports.com