New Ways To Support Wildcat NIL Opportunities

TUCSON, Ariz. – The Wildcat Family has continued its support of Arizona student-athletes since the enactment of Name, Image and Likeness legislation by the NCAA in July of 2021. Loyal supporters and key members of the Southern Arizona community have developed external and independent opportunities, outside of the University of Arizona, for student-athletes to engage in NIL activities through the creation of two new collectives.

The Arizona Assist Club and the Friends of Wilbur and Wilma Collective will serve as new organizations aimed at connecting businesses within the community and the Wildcat Family's extensive network with student-athletes for NIL opportunities. These new entities will aim to connect student-athletes with businesses, help grow opportunities for student-athletes to serve the Southern Arizona community and make an impact at home.

Built specifically for Arizona Men's Basketball student-athletes, the Arizona Assist Club will connect fans to the men's basketball program and student-athletes like never before. The Arizona Assist Club has established a member-driven website and exclusive marketplace for Wildcat basketball fans to receive unique benefits, merchandise, memorabilia, and opportunities to engage with student-athletes through VIP events and experiences. Visit Arizona Assist on Instagram or on Facebook.

The Friends of Wilbur and Wilma Collective is a NIL venture that will support the creation and development of NIL business opportunities for all student-athletes of Arizona's 21 athletic programs. Founded by loyal Wildcat supporters Cole Davis and Humberto Lopez, Friends of Wilbur and Wilma will utilize Blueprint Sports technology to learn more about supporting Arizona student-athletes NIL opportunities and connect with them.

These two new entities are NIL opportunities in addition to the athletics department's Arizona EDGE program, which was created in conjunction with the University of Arizona, the Rogers College of Law, Eller College of Management and INFLCR among others. Arizona Athletics is excited to see its community continue to support NIL opportunities of Arizona student-athletes.