BUFFALO, NY (April 25, 2024) – Blueprint Sports (BPS), the industry leader in full-service name, image, and likeness (NIL) collectives, proudly announced today the launch of Nickel City Collective, an NIL Collective supporting all University at Buffalo student-athletes. 

The launch of the collective comes with a new website and membership program where Buffalo Bulls fans, supporters and alums can receive exclusive benefits while supporting NIL opportunities for Buffalo student-athletes. Starting at only $10 a month, community supporters can become members of the collective and receive exclusive merchandise, content, and access to events including meet-and-greets with student-athletes, watch parties, and more. 

“The launch of the Nickel City Collective is another step forward to ensure that our student-athletes are taking advantage of NIL opportunities. This will allow UB to be very competitive in this space,” said Mark Alnutt, University at Buffalo Vice President and Director of Athletics. “Giving our great Western New York community and our passionate fanbase an opportunity to directly support their favorite Bulls and UB teams is going to have an enormous impact on our student-athletes while making a difference in our community moving forward.”

Launched just prior to the Buffalo Bulls Spring Game, Nickel City Collective will provide new NIL infrastructures for all Buffalo Bulls student-athletes, embracing the new landscape of college athletics to bring enhanced support for the university’s student-athletes. The collective will benefit from Blueprint Sports’ national team of NIL experts to increase and improve NIL opportunities for Buffalo student-athletes and work throughout the region to proactively fundraise from supporters, work with local non-profits who want to engage with student-athletes, and engage with businesses who believe that working with student-athletes can help boost their business and brands.

Nickel City Collective supporters, alumni, and fans have three easy ways to contribute to the collective:

• Tax-Deductible Donations: Nickel City Collective has partnered with the BPS Foundation, a national 501c3 organization, to support Buffalo Bulls student-athletes. Student-athletes will partner with local nonprofits to work as advocates for charitable causes, including fulfilling that commitment personally with community service hours.
• Memberships: Become a member of Nickel City Collective and receive exclusive member benefits, like meet-and-greets with student-athletes, autographed merchandise, and more. 
• Corporate Sponsorship: NIL allows local and national sponsors to partner with Buffalo Bull student-athletes for endorsement deals, marketing campaigns, appearances, and other projects.   

For more information about Nickel City Collective, visit nickelcitynil.com or follow the collective on X and Instagram. 

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ABOUT NICKEL CITY COLLECTIVE

Nickel City Collective is a fan-driven and alumni-led Name, Image, and Likeness (NIL) collective for University at Buffalo student-athletes, alumni, and fans. Community members who commit their support to Nickel City Collective are pledging to maximize opportunities for Buffalo Bulls student-athletes. In addition, community supporters gain access to exclusive events, autograph sessions, and more. Nickel City Collective is powered by parent company Blueprint Sports. For more information, visit nickelcitynil.com or follow the collective on X and Instagram. 

ABOUT BLUEPRINT SPORTS 

Founded in 2020, Blueprint Sports (BPS) powers the industry's leading name, image, and likeness (NIL) collectives for alumni, supporters, and businesses, connecting them with student-athletes at their favorite university. BPS' national portfolio of collectives supports student-athletes across the country, including Penn State University, University of Arkansas, University of Kansas, University of Maryland, University of Washington, University of Colorado, Boston College, NC State University, Villanova University, Stanford University, Gonzaga University, University of Arizona, University of Nevada Las Vegas, University of Nevada, Reno, and more. The Blueprint Sports management team possesses over 50 years of college and professional sports experience, spanning the Pac-12 Conference, IMG, Learfield, and more. For more information, visit blueprintsports.com or its pages on Facebook, Instagram and X. 

MEDIA CONTACTS 

Marina Bain 

marina@blueprintsports.com